People often imagine that having a small business website means that any time they want to add something new to it, maybe a promotion of some kind, a new customer testimonial or some new images advertising their latest product or service, it’s going to mean a costly call to the person that built their site.
This is not the case if your website is running on WordPress.
What Is WordPress?
If you haven’t heard of it before, WordPress is what’s known as a Content Management System (or CMS). It’s been around for almost 15 years now and has come a long way since it first started out as a blogging platform. Blogging for the uninitiated, started out as a form of online journaling for people who wanted to share their thoughts on a plethora of subjects – an online diary if you will. Whilst personal blogs are still very much a thing in 2017, blogs in general have become much more of a commercial venture, with many blog sites making a profit through advertising, and attracting huge readerships.
Since those early days as a place for bloggers to…blog, WordPress has, as a content management system, taken the world by storm. Today it powers almost 30% of the entire internet, and around 3000 of the top 10,000 sites in the world use the platform to run their online presence.
I made a note of a list of big New Zealand brands using WordPress in a previous post. If it’s good enough for Cadbury…
How Can WordPress Make Life Easier For A Small Business Owner?
I could wax lyrical all day about the pros of the WordPress platform, and there are many. I could talk about its flexibility and versatility for building anything from a calling card site to an E-commerce empire. I could talk about the fact that it’s SEO (Search Engine Optimisation) friendly, meaning that it’s been endorsed by Google as being easy to crawl. Or I could talk about it being mobile friendly, easily accommodating smartphone and tablets (which is where the lion’s share of browsing is done these days). The list goes on and on.
What I really want to talk about though is the way in which WordPress lets business owners easily add and update content on their site as and when they need, without having to always rely on a web developer to do it for them.
WordPress DIY Updates
Before WordPress and the concept of content management systems, adding or updating content of a website would have meant a variety of code based additions by a web developer. This might have meant that as a business owner you would have had to wait for the changes to be made, depending on the developer’s workload. This also would have definitely meant being charged for each and every change you wanted to make to your website.
“Want to add some new images to your site? Sure, that’ll be $$ please”
“You’d like to add customer reviews to your site? Sure, that’ll be $$$ please”
You get the picture.
WordPress takes away the need for simple content additions to a website needing to be done by someone with the technical know-how. Instead it gives you, the small business owner, the ability to get into the system and make the changes quickly and easily yourself. No waiting around for your web developer. No extra hidden costs. You are free to go about your day, running your business.
How Easy Is It To Actually Update Your Website In WordPress?
The WordPress ‘Dashboard’ is the hub of the administrative section of the WordPress portal. As you can see from the image below, from here you can add blog posts, work with images and video (via Media), as well as making edits and changes to pages:
Furthermore, if you have more than one person within your business who might be adding or editing content within the website, you can create different users and assign them different roles. This gives them different levels of permissions as to what they can and can’t do on the site.
When it comes down to editing text within the WordPress interface, this is also fairly straightforward. If you’ve ever used word processing software such as Microsoft Word before, then the controls within WordPress won’t be totally new to you. They give you the ability to change font sizes, alter text colour, justify text and add bullet points – to name but a few.
The Tip Of The Iceberg
This just gives you a very basic look into how user-friendly WordPress is, from a point of view of what you, the website owner, can achieve when needing to update your site. An important point I haven’t touched on, which may be relevant for some small business owners, is a question of why you think you’d need to update your site in the first place?
Some people might think “well I have my website up and running, so it’s done. Right?” Well, technically whilst your site is up and running and can be seen by the world, now’s not the time to sit on your laurels. You want to make sure that you are updating your content as regularly as you can, as this affects Google rankings. Google is constantly re-evaluating sites to see if their content is still relevant and up-to-date. So, if you want your site to stay relevant, be sure to try and keep the content of your site fresh.
And if you can do that yourself, why wouldn’t you?
If you need help learning how to update an existing WordPress website, don’t hesitate to get in touch via our contact page, and we’ll make that a reality for your business.